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5 Must-Know Instagram Trends for 2023

Instagram is one of the most popular social media platforms with over 1 billion monthly active users. As trends come and go, it can be difficult to keep up.


If you want to stay ahead of the curve, it's good to know what Instagram trends will likely be popular in 2023. Let’s look at some of the emerging trends marketers should watch out for.


5 Instagram Trends  for 2023: User generated content, community and engagement, shoppable posts, audience targeting, and reels, reels, reels

1. User-Generated Content (UGC)

User-generated content (UGC) is content created by users of a platform or product, rather than by brands or influencers. UGC is often shared on Instagram as an authentic way to engage with followers and build trust. UGC also has a higher engagement rate than brand content, so it’s a great way for marketers to reach their target audience.

This year, content creators will focus on learning new skills that allow them to earn money with Instagram. According to the Instagram and WGSN survey, 85% of respondents said they would invest in education and learning by 2023 to make their Instagram account a money-maker, and 64% of those surveyed said they would like to monetize their Instagram account next year.

In 2023, anyone will be able to monetize a project on Instagram, and they won't need to be experts or experienced influencers to be successful.


2. Community and Engagement

One of the biggest trends for Instagram in 2023 is community and participation. Content creators want to feel closer to their favorite brands. They enjoy connecting and engaging with their community.

Instagram recently launched the “subscriptions” functionality, following an attempt to connect brands and followers on a closer level. For a certain price, you can subscribe to your favorite influencers, entrepreneurs, or content creators and access exclusive content every month. Subscribers have greater benefits than other followers, including enjoying selective and private Stories, Reels, Lives, posts, and conversations.

That's why the focus needs to be on creating content and publications that allow us to involve our audience in everything we do. We can't neglect our communities for a single second, much less disconnect them from our objectives or strategies.

3. Shoppable Posts

Shoppable posts allow users to purchase items directly from the post itself. This type of post is becoming increasingly popular on Instagram, providing users with an easy and seamless shopping experience. Marketers can use shoppable posts to promote their products engagingly and drive more sales.


COVID-19 has created the ideal backdrop for digital shopping to take off in 2021, with Instagram Shopping at its epicenter. This powerful tool enables 130 million users per month to purchase products from your brand directly on Instagram - something traditional brick and mortar stores can only dream of experiencing!


The future looks even brighter. eMarketers predict social commerce will become an $80 billion industry by 2025 as Generation Z increasingly turns toward their social media feed when searching for items they want and need. Don't miss out – if you haven’t already enabled shopability across your account, now is the time! Head over right now and learn how easy it is to set up.


4. Audience Targeting


As Instagram algorithms continue to evolve rapidly, staying ahead of the game is no small feat. Recent surveys reveal that 43% of respondents are facing an uphill battle in maintaining reach due to declining organic engagement and a need for increased paid advertising budgets - leaving many wondering if they have been shadow-banned or if buying followers is their only option.


To combat this ever changing landscape, someone on your team will need to learn how to boost and master the basics of audience targeting. You could also invest in an agency that can help you master and maximize audience targeting techniques on your way towards successful outcomes in 2023.



5. Reels, Reels, Reels


Instagram's focus on Reels has been further amplified by Adam Mosser, Head of Instagram. Due to their capabilities as a discovery and engagement tool, a 500%+ increase has been seen in engagement rate since embracing them.


As short-form video gains even more prominence with fierce competition from TikTok & YouTube for user attention spans, 2023 is set to be an ideal time for businesses looking to capitalize on Instagram content strategies involving Reels.



Instagram is constantly evolving, so it’s important for marketers to stay up to date on the latest trends to make sure their strategies remain effective. In 2023, we expect user-generated content (UGC), community and participation, shoppable posts, and Reels to continue to be popular among users on Instagram. These make for great opportunities to reach new audiences and boost engagement levels on the platform. By staying informed about these emerging trends, marketers can ensure they’re taking full advantage of all that Instagram offers in 2023 and beyond!


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