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DOVE

INFLUENCER CAMPAIGN

A HOUSEHOLD COSMETIC BRAND SUBCONTRACTS CREATIVE DIRECTION AND EXECUTION OF SOCIAL MEDIA & DIGITAL ASSETS IN SUPPORT OF A NEW PRODUCT LAUNCH.

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X MONTHS OF RESULTS

10

INFLUENCERS ENGAGED

Including Jessica Markowski, Niki Taylor, and Lesley Ann Brandt

+14M

SOCIAL MEDIA IMPRESSIONS

+6K

SOCIAL MEDIA FOLLOWER INCREASE

THE CHALLENGE

Design & execute social media influencer campaign targeted at women over 50.

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EXECUTION

  • Identified & recruited influencers with a strong following among target market.
     

  • Shot 30 images for usage in social media & digital ads.

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